By Katie Deighton

The Women’s Equality Party has begun its campaign for the Liverpool mayoral election with the unveiling of hard-hitting, out-of-home creative that explores domestic violence against women and the gender pay gap.

The two issues are the main priorities of the WEP’s mayoral candidate , Tabitha Morton, who is standing against representatives from the Conservatives, Labour, Lib Dems, Greens and UKIP in the 4 May ‘metro mayor’ elections.

The creative has been designed by lead agency Now to highlight the uncomfortable truths around gender inequality in a visceral way. One poster features an empty purse, which on first glance appears to Read full story ›

Source: The Drum