Woolworths receives legal threat for projecting ads onto ABC's headquarters in guerrilla campaign
Retailer Woolworths has landed itself in trouble after it posted an ad on the side of the Australian Broadcasting Company’s (ABC) headquarters as part of an ill-advised guerrilla marketing campaign promoting a packet of Doritos.
The Australian broadcaster has threatened legal action after Woolworths erected the unauthorised ad onto ABC’s headquarters in Adelaide using a van-mounted projector on Sunday night.
Woolworth’s guerrilla marketing, an advertising strategy usually reliant upon graffiti, flyers or viral videos, was unapproved by ABC and was first spotted by the firm after images were uploaded to Twitter.
ABC radio host Michael Smyth tweeted that the broadcaster’s lawyers had sent Read full story ›
Source: The Drum
