By Gillian West

World Animal Protection, the charity formerly known as WSPA (World Society for the Protection of Animals), is targeting tourists Google searching for animal entertainment activities with a new global campaign led by BBH London.

‘Before they book’ is aiming to intercept tourists searching for animal attractions and hopes to educate them on the truth going on behind the scenes of these kinds of activities. At face value, AuthenticElephantRides.com appears to serve up what holidaymakers are looking for – a tour operator – however, in watching the short film offering more information it becomes clear all is not what it Read full story ›

Source: The Drum