By John Glenday

Following hot on the heels of Warc’s 5.6 per cent global advertising growth forecast Zenith Optimedia have published a slightly more pessimistic view, projecting a growth rate of just 5.4 per cent.

Unlike their counterparts however ZenithOptimedia are rather more positive about future years however, posting predictions of 5.7 per cent in 2015 and 6.1 per cent in 2016 as the world economy picks up speed.

Advertising Expenditure Forecasts estimates that the Fifa World Cup will boost global ad spend to a hefty $1.5bn with TV benefitting the most, although advertisers will spend more online – particularly via social Read full story ›

Source: The Drum