By Adam Flomenbaum

While other niche sports have focused efforts on securing a TV deal, the World Surf League has done the opposite. Since CEO Paul Speaker took over a little more than two years ago, he has forged partnerships with Samsung, Jeep, Tag Heuer, Oi and GoPro (along with all major surf apparel companies) and his digital-first strategy has led to massive video numbers.

According to a New York Times from February, “an average of more than 6.2 million people tuned in live to watch the Billabong Pipe Masters… Those numbers exceeded the American television audience for the final Read full story ›

Source: The Drum