WPP announces creation of new agency Global Team Blue after unifying Team Detroit and Blue Hive
WPP has unified its global services model after merging Team Detroit, Blue Hive and Retail First under the new name of Global Team Blue (GTB).
The three agencies will now operate across six continents and 49 offices under the GTB name, which plays homage to Blue Hive’s main client Ford, and will have its own brand identity, website and logo.
Team Detroit and Blue Hive’s current chief operating officer, Kim Brink, will move into the same position for the new agency.
Brink said that the changes were made in order to “clarify things for employees and potential clients”. She added that Read full story ›
Source: The Drum
