WPP appoints John Steedman as chairman of WPP Media for Australia and New Zealand
WPP Media Services has appointed the former GroupM Australia Chairman and CEO to lead a wider role, helping all WPP media agencies in the Australia and New Zealand (AUNZ) region as chairman.
In the new role, Steedman will be working with the leadership teams of agencies including Ikon, Bohemia and GroupM agencies Mediacom, Mindshare, MEC and Maxus. He has been tasked with building an “overarching business strategy” for the agencies.
However, Steedman says this won’t mean a radical overhaul to the business, as seen at other holding groups.
“While we’ll be trying to achieve greater horizontality, it will be business as Read full story ›
Source: The Drum
