By Stephen Lepitak

WPP has announced the creation of a Government and Public Sector Practice in Singapore which will aim to help communication with citizens effectively.

Led by executive director Cecilia Wong, a former regional marketing director for Citi, the practice will give government clients access to WPP networks agencies offering towards behavioral change programmes, digital government transformation and citizen engagement.

Already in agreement is a partnership with the Lee Kuan Yew School of Public Policy to offer a four-day executive education programme on Communication for Public Policy Delivery, agreed by the Singapore government.

To develop communications capability in Singapore government, the Practice partners with the Read full story ›

Source: The Drum