By Jennifer Faull

In the report, the trade body said it found evidence of “non-transparent business practices” – including cash rebates – which it claimed are pervasive in the US media buying landscape. It based its conclusions on “detailed source accounts from dozens of confidential, personal interviews as well as documentary evidence.”

The report did not name any individuals or specific companies but has recommended that clients “re-examine all existing media agency contracts and meticulously review all terms and conditions”.

Hitting back at the report, and trying to ease client concern, agencies have unanimously stated that their own companies are not guilty of such practices. Read full story ›

Source: The Drum