By John Glenday

Advertising giant WPP has taken a majority stake in sports marketing agency Two Circles, operating as a standalone business within ESP Properties, a newly launched GroupM division specialising in serving sports and entertainment rightsholders.

ESP Properties will sit alongside ESP Brands to expand GroupM’s support for brands to plan, negotiate and activate entertainment partnerships.

Commenting on the launch of ESP Sir Martin Sorrell said: “There is significant and growing demand on the part of clients to invest more in content and sports but few in our industry have had a serious response to this. Our new ESP Properties will bring creative power Read full story ›

Source: The Drum