By Tony Connelly

WPP is continuing its strategy of investing in digital markets with the announcement that its operating company, Grey Healthcare group (GHG), has acquired a minority interest in OptimizeRx Corp.

OptimizeRx Corp is a consumer and physician digital platform which helps patients afford medicines and healthcare products. It provides doctors and staff access to sample vouchers, co-pay coupons and other patient support services to search, print or electronically dispense drug samples to people as well as a network of pharmacies.

The Michigan-based company was founded in 2006 and aims to replaces traditional physical drug samples by enabling doctors or other healthcare providers to Read full story ›

Source: The Drum