By John Glenday

WPP owned Mindshare has redoubled its push for gender equality by dedicating an annual celebration across its office estate toward bringing both sexes toward equivalence.

All 87 global studios took part in the day long project which saw staff challenged by Mindshare North America chief strategy officer Cindy Gustafson to ‘advance gender equality through the lens of a brand’.

Clients including Unilever, General Mills and Nordstrom were approached for the brief with each office presenting its own gender equality brand concept to a panel of judges at the end of Read full story ›

Source: The Drum