X Factor producer FreemantleMedia appoints Social Life to develop social campaign
FremantleMedia UK Interactive (FMUKi), the production company behind the X Factor, has appointed Social Life to ramp up the entertainment show’s social media presence for its 2014 series.
The agency will work to introduce new technology and platforms, while content will take a younger tone to deepen audience engagement and Social Life will develop and manage all campaigns across Twitter, Facebook, Google+ and Instagram.
Vine and new social assets including GIFS, user generated content features and native Twitter video, will also be produced in the run up to and during the live shows.
“The X Factor is already the biggest show on Twitter Read full story ›
Source: The Drum
