X-Men: Apocalypse tickets available to buy on Snapchat as 20th Century Fox makes use of new ad format
Forget standing in line for a cinema ticket, X-Men fans can now head over to Snapchat to secure their seat thanks to the platform’s ticketing ad unit.
20th Century Fox is the only brand so far to make use of the format, which lets users buy tickets without leaving the app, as part of a takeover to promote the new X-Men installment.
The first-of-a-kind tie up will run until 26 May and will see commercials hosted on Snapchat’s Live and Discover hubs direct viewers to a ticket store within the app. As part of the deal, a series of Read full story ›
Source: The Drum
