By Ronan Shields

Xaxis’ mobile specialist unit Light Reaction is furthering its international expansion beginning with the hunt for a new head of EMEA as it seeks to further its UK presence, and bolster parent company GroupM’s digital revenues.

Light Reaction is currently advertising an EMEA general manager role, with the job advert referencing a preference for bilingual candidates, reflecting the outfit’s desire to maintain its market leading position in the continent’s key markets, such as France, Germany and Spain.

The outfit, which was established as a ‘mobile-first’ performance marketing unit within the GroupM ad tech hub, currently has a presence Read full story ›

Source: The Drum