Xbox Live recruits Marcus Rashford and Willian for Fifa 17 showdown
Xbox Live has recruited two of the English Premier League’s leading talents to promote Fifa 17 on the online network Xbox Live.
The film from McCann London shows each players’ pre-match routine subverting expectations by showing them playing football online.
Fifa 17, EA Sports’ flagship title is available on most major platforms, notably Xbox One rival, the PS4, but the Xbox Live ad underlines that the Microsoft service is ‘UK’s fastest most reliable gaming network’ – based on this study.
Michael Flatt, global integrated marketing gaming lead, said: “Our Xbox Live Network has always been a cornerstone offering to Read full story ›
Source: The Drum
