Xbox One creates outdoor gaming challenge to promote Forza Horizon 2
Xbox One has supported the launch of open-world racing game Forza Horizon 2 with an outdoor gaming challenge at Manchester’s Piccadilly station.
The campaign, by Dentsu Aegis Network, which ran from 8 to 10 October, challenged participants to set their best score on a single lap of the game, with all the race action and results being streamed live on the giant transvision screen at the station.
Kuran Kapoor, product marketing manager at Xbox Games said that the idea was created to “showcase the quality of the game”.
“Consumers will not only get to play Forza Horizon 2 on the Xbox One but Read full story ›
Source: The Drum
