By John McCarthy

Pornography brand xHamster has unrolled a logo refresh upon its original hamster creative that has adorned the site for eight years.

Launching with the site back in 2007, the hamster avatar has “evolved” after a crowdsourced rebrand effort featuring 40 designers from across the world.

A total of 190 entries were submitted to the brand with it eventually settling on a stripped back monotone entry.

Alexander Hawkins, chief marketing officer of xHamster, told The Drum: “The iconic xHamster mascot has been seen by more people than the Mona Lisa, and while we love it as much Read full story ›

Source: The Drum