By John Glenday

Yahoo chief Marissa Meyer has extolled the virtues of its new Mobile Developer Suite which it hopes will enable it to recover lost ground in the race to develop innovative apps.

The new tool combines Yahoo’s Flurry analytics platform with the BrightRoll and Gemini ad networks alongside its search functionality to create an offer that is greater than the sum of its parts.

This allows the internet giant to offer a one stop shop for app makers that harness native advertising and marketing tools together with better integration with native video and social advertising solutions.

To that end five distinct products will be Read full story ›

Source: The Drum