Yahoo launches digital movie magazine with focus on native advertising and video appeal
Yahoo has launched a digital movie magazine, Yahoo Movies, and is ramping up its native advertising and content marketing appeal.
The site will also feature video content ‘Splash Ads’ with Paramount Pictures the first to make use of the format with a trailer for Transformers: Age of Extinction World.
Michael Pennington, Yahoo’s head of entertainment, said: “Because we believe that advertising should be as engaging as the site itself, Yahoo Movies also incorporate seamless, native advertising and content marketing opportunities for movie studios and brands.
“Content marketing was the number one priority of marketers in 2013 and 72 per cent of marketers say Read full story ›
Source: The Drum
