By Minda Smiley

Yahoo will be live streaming this Sunday’s NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium for free.

The company said that this will be the first global live stream of a regular season NFL game and plans to “kick off a new era of sports programming.”

The move comes as Yahoo aims to appeal to “cord-cutters” who increasingly watch TV on their mobile phones or tablets.

Earlier this week, Yahoo said that more than 30 brands, including Arby’s, Cadillac, and Snickers, have signed on as advertisers. Dairy Queen will be sponsoring the pre-game show Read full story ›

Source: The Drum