Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Yahoo to eliminate Facebook and Google sign-in features to ‘improve the user experience’

on Mar 6, 2014 | 0 comments

By Ishbel Macleod

Yahoo’s CEO Marrisa Meyer has revealed that the company will phase out the ability to log in to Yahoo and Flickr accounts using Facebook and Google logins, as the company looks to “offer the best personalised experience to everyone”.

Instead of being able to use the social services to sign in, users will be told to create a Yahoo ID, with Yahoo Sports Tourney Pick’Em being the first service to require these login details.

“Marisa Mayer and the leadership at Yahoo clearly understand the importance of identity and want to participate in the war to own consumer identity on the web. By Read full story ›

Source: The Drum