Yahoo unveils Upfronts messaging promising advertisers: ‘Audience, Insight & Measurement’
Yahoo unveiled its IAB Upfronts messaging this morning (27 October) promising advertisers that its mix of premium content, plus access to its audience data, and inventory at scale will prove a key point of difference in the market.
The internet giant made the revelations at an event in London where attendees were hosted by Yahoo‘s recently installed European chief Nick Hugh, who told advertisers that its offering consisted of three central tenets: Insights; Audience; Measurement.
Hugh – who was unveiled as Yahoo’s general manager and VP for Europe post the departure of Dawn Airey – explained how Yahoo’s wealth of audience data Read full story ›
Source: The Drum
