By Seb Joseph

Technology firms need to work harder to monetise users’ data in a “beneficent marketplace” that hands control to them if they are to build the trust needed to power a data revolution in parallel with the digital revolution, according to Yahoo chief executive Marissa Mayer.

Technology giants have been derided by both consumers and governments for a perceived tendency to push the envelope as far as they can when it comes to commercialising data. The resulting slump in trust from users has stymied the growth of a “personalised internet”, claimed Meyer, a shift emblematic of a market where some players have Read full story ›

Source: The Drum