By Michael Feeley

British fragrance house Yardley London has launched a contemporary collection of two new 60s-inspired fragrances, ‘Jade’ and ‘Chrome’.

Midlands based creative agency Chapter has been involved in the launch project from the product development stage, advising on all aspects of the two new fragrance brands, from naming and creative strategy through to packaging design, press advertising and in-store POS collateral.

Quentin Higham, managing director of Yardley London, said: “Our new contemporary fragrance collection is our most significant launch of the year. These two new additions represent a new era for the Yardley brand. Chapter’s close understanding of the sector, our audience and Read full story ›

Source: The Drum