By Michael Feeley

Yardley London is relaunching its Contemporary Classic range in time for the Christmas retail period with the introduction of brand new fragrance – ‘English Bluebell’ – alongside an autumn ad campaign through creative agency Chapter.

The campaign is supported with a £650k print and digital advertising campaign backed by Wipro Limited, the global manufacturer of personal care products, and will include ongoing PR and additional in-store investment in Asda, Sainsbury’s and Lloyds to drive sales and brand awareness.

Set to reach over four million women, the campaign created by creative advertising and media planning agencies, Chapter and 7 Stars, includes a mix Read full story ›

Source: The Drum