By Ishbel Macleod

As the day of the independence Referendum in Scotland draws ever closer, both the Better Together and Yes Scotland campaigns have turned to outdoor media to get their messages across.

While TV ads, leaflets and social media will all continue to be used by both parties to get their views across with less than a week and a half to the referendum, outdoor posters are being used to attempt to change the minds of the ‘swing-vote’ during this ‘in-charge’ period.

Mike Baker, CEO of the Outdoor Media Centre, said: “Posters have long been considered the ideal medium for political parties who aim Read full story ›

Source: The Drum