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Yodel hires 7,000 drivers to avoid repeating Black Friday PR disaster

on Oct 13, 2015 | 0 comments

By Jennifer Faull

Yodel is on a hiring spree for the festive period as it looks to assure retailers and customers that orders will arrive on time.

The delivery firm was caught out by the popularity of retail event Black Friday last year, when it crumbled under the deluge of parcels which resulted in a three-day delay on some orders.

It was a similar story for retailers, including the likes of Argos, which resulted in many people taking to social media to vent.

According to research from Pelipod, over a third (39 per cent) of the online conversations relating to Read full story ›

Source: The Drum