Yorkshire Tea pushes £5m into marketing to compete with ‘big boys’ of tea
Sales of the black tea category dropped by 4.5% over the last 12 months according to IRI data cited by the brand. Kevin Sinfield, Yorkshire Tea’s marketing manager, told Marketing Week that Yorkshire Tea was the only major black tea producer to see sales growth, which was up by 3.5%.
In order to build on this momentum, the brand is kicking off its marketing push with a BMB-created 60-second TV ad on Monday (7 July) that stars Yorkshire Tea employees as well as England cricket captain Michael Vaughan, musician Hannah Trigwell and cyclist Mike Hall.
The TV campaign will be supported by Read full story ›
Source: Marketing Week
