By Minda Smiley

The Drum recently caught up with Saatchi & Saatchi New York‘s chief creative officer Javier Campopiano to find out what he thinks it takes to be a great creative.

Campopiano said the best creatives are often the ones that harbor a healthy amount of self-doubt.

“All that great creatives I’ve met had a hint of insecurity,” he said. “They were never one hundred percent sure of what they were doing, and I think that that’s a good thing.”

He also revealed that one of his pet peeves is the phrase “think outside the box.” He explained that creatives who work Read full story ›

Source: The Drum