You really don’t need a copywriter
Because of what we will call the current global ‘shenanigans’ we seem to have dispensed with such trifling concepts as truth, transparency, journalistic integrity and a critical appraisal of reported news.
But, one of the first scaffolding poles of a progressive society to be hammered out of place with a clang was the role of the expert. Expertise, it seems, is now a poor substitute for ‘common sense’.
As a copywriter, such a gruff ideological shift wasn’t quite as hamstring-tightening for me as it was for most. Copywriters have been at the fizzing end of the ‘expertise’ debate from the Read full story ›
Source: The Drum




