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You really don’t need a copywriter

on Feb 22, 2017 | 0 comments

By Andrew Boulton

Because of what we will call the current global ‘shenanigans’ we seem to have dispensed with such trifling concepts as truth, transparency, journalistic integrity and a critical appraisal of reported news.

But, one of the first scaffolding poles of a progressive society to be hammered out of place with a clang was the role of the expert. Expertise, it seems, is now a poor substitute for ‘common sense’.

As a copywriter, such a gruff ideological shift wasn’t quite as hamstring-tightening for me as it was for most. Copywriters have been at the fizzing end of the ‘expertise’ debate from the Read full story ›

Source: The Drum