By Stephanie Myers

When marketers think of Asia’s growth potential for global brands, they most often think of China and India, two countries that account for over a third of the world’s population. But there’s another part of Asia that needs to be more than just an afterthought.

It’s Southeast Asia, made up of a collection of dramatically diverse countries, from affluent Singapore to largely Muslim Indonesia to youthful Vietnam and beyond. While Southeast Asian countries diverge on many points – religion, language, politics, economic development and more – they have one critical thing in common. Together, they form the world’s next engine of Read full story ›

Source: The Drum