Younger Singaporeans choose YouTube over TV, says Google Singapore and Kantar TNS study
Singaporeans aged 16 to 34 prefer YouTube to TV according to a study by Google Singapore and Kantar TNS, with older demographics visiting YouTube at least once a month.
The study surveyed 1,035 Singaporeans aged 16 to 60, and follows the brand safety crisis furore around Google.
Overall, 45% of Singaporean internet users prefer YouTube to regular TV, with 60% finding more content on YouTube than on TV. In fact, six in 10 agree that they slip down the YouTube rabbit hole, often looking for one video and end up looking at others.
Singaporeans are also punching above their weight by leading Read full story ›
Source: The Drum
