By Nick Clark

The season of giving is upon us, and with recent events, the spotlight is very much on organizations that exist to alleviate human suffering. In the light of Syria, Paris and Bamako it may seem rather flip to turn to the utility of brand. But that is what I’d like to do (you can stop reading here if you like).

My motivation isn’t just because I’m professionally engaged in the business of developing brands, but because I think we increasingly understand the sheer efficiency and effectiveness the thing known as ‘brand’ can bring to any organization. And charities and other non-profits Read full story ›

Source: The Drum