By Natalie Mortimer

YouTube has partnered with Turkish Airlines for a new global campaign that will see the airline brand fly some of YouTube’s high-profile vloggers to Istanbul with just a passport and bag.

The #FortuneTraveller initiative involves taking Devin Supertramp and Damian Walters to the Turkish city will take part in a traditional Turkish fortune telling event, after which they will be sent to one of Turkish Airlines’ 260 destinations.

The YouTube vloggers will be asked to record their experiences showcasing Istanbul, the chosen destination and the Turkish Airlines experience. Each video will be housed on the Turkish Airlines YouTube channel.

The deal was brokered Read full story ›

Source: The Drum