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YouTube attacks brands’ TV ad spend with claims it can offer better ROI

on Apr 20, 2016 | 0 comments

By Sarah Vizard

The claims come after YouTube conducted a meta-analysis of 56 case studies from brands in the CPG, automotive, classifieds and local, media and entertainment, retail and technology businesses. The brands ran campaigns across eight countries in Europe between 2013 and 2016, with 20% of them running in the UK.

YouTube concluded that at current spend levels, YouTube delivered higher ROI than TV in 77% of cases.

Speaking to Marketing Week, YouTube’s director for media strategy David Benson said: “Brands are investing too much in TV. What we are saying is that at current spend levels YouTube can offer better ROI than TV. Read full story ›

Source: Marketing Week