By Rebecca Stewart

Google’s YouTube Kids app was rolled out globally last week and is now available in the UK and Ireland as children increasingly turn to tablets and smartphones for entertainment.

Despite the expansion, the video platform is sticking to showing only branded channel ads before videos as it does in the US version of the app, with pre-roll spots for food and drink still banned.

The app has been touted by the tech giant as a safe space for children looking to watch their favourite shows online – barring unsuitable ads and making use of algorithms to filter out inappropriate content. Read full story ›

Source: The Drum