By Seb Joseph

YouTube does not view Facebook as an imiment threat to its share of video advertising revenues because it believes the market is big enough to fuel growth for both for now.

Robert Kyncl, head of content and business operations at YouTube, told the Financial Times that the growing appetite for video meant that it “will be a decade before we bump into each other”. Advertisers and media owners expect online video to pull budgets from TV, search and display but agree the migration will be slow due to the challenges of shifting to engagement metrics rather than reach to replicate Read full story ›

Source: The Drum