YouTube puts onus on influencers ‘to be across’ advertising guidelines in wake of CMA crackdown as it opens up YouTube Space in London
YouTube unveiled its content creator space at Google’s new Kings Cross office this morning (16 August), to give its creators a platform to produce high quality content using technology that is “unimaginably expensive”.
Yet while YouTube is keen to collaborate in content creation, when it comes to advertising guidelines, the video sharing site believes the responsibility lies with the individual.
The 20,000 square foot new Space is designed to give the UK’s plethora of creators a chance to enhance their video skill sets, a place to connect and collaborate, and the opportunity to use production facilities and technology unattainable to the self-starter.
Source: The Drum
