By John Glenday

YouTube has ruled itself out of the running to bid for screening rights to the Premier League in the midst of fevered speculation in the wake of its successful live stream of the Europa League final which drew record numbers of viewers.

Instead of muscling up against the might of Sky and BT the streaming service will build on its current strategy of partnership with broadcasters and content creators for its coverage.

This strategy included a partnership with BT Sport which granted YouTube the right to screen the Europa League and Champions League finals in tandem with its own coverage.

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Source: The Drum