By John McCarthy

YouTube is to start limiting its use of tracking cookies and pixels on the site, now looking to better utilize the data of logged in users across multiple devices.

YouTube made the announcement on the company blog today (20 Janurary), saying that 50% of its views now come from mobile and as such, it is making moves to better measure ad campaigns and reach across such devices.

Over the next year it will begin rolling out a new cloud based measurement solution, promising advertisers “access to more detailed insights from their YouTube campaigns across devices, so they can better understand Read full story ›

Source: The Drum