By the drum

A study published today (17 June) claims YouTube reaches more 18-to-34 year olds in the UK than any commercial TV channel on mobile each month.

The study commissioned by the video sharing site, from Comscore based on BARB data with additional YouGov findings, looked at viewing habits of the demographic group, and found that 16-to-34 year olds are consuming much of their digital video through connected TVs, and all the devices that power them, with almost half of those surveyed claiming they have watched YouTube on a TV.

Another notable claim made in the study was that 41 per cent Read full story ›

Source: The Drum