By John McCarthy

Google has announced a plan to invest in YouTube’s biggest creators in order to get new show formats off-the-ground in a bid to fend off competing media-platforms.

YouTube will invest in its biggest channels to stave off rising video competition from DailyMotion, streaming sites like Netflix, and even Facebook which is now flirting with the idea of becoming a video-sharing platform.

YouTube claimed it will experiment with new video formats in the coming months to diversify its offering from the short-form formats many of its creators currently use to create content.

Also reported to be in the pipeline are several multipart Read full story ›

Source: The Drum