By Sarah Vizard

According to a report by Pixability for YouTube, brand channel subscriptions are up 47% year on year while views of branded content for the top 100 brands have nearly doubled in the last 12 months.

Collectively the top 100 brands (identified using Interbrand’s rating) are uploading a video to YouTube every 18.5 minutes and have an average of 2.4 channels.

Meanwhile, in Google’s results call on Thursday (16 July), chief business officer Omid Kordestani claimed YouTube viewing is growing at the fastest rate “for a couple of years” with watch time up 60% year on year.

The average mobile viewing session increased by Read full story ›

Source: Marketing Week