By Benjamin Cher

Y&R announced the launch of its new ecommerce consultancy in Southeast Asia, partnering Jon Sugihara, founder of companies such as loyalty platform Perx and PlayHawaii.

The consultancy aims to target the burgeoning Southeast Asia ecommerce market, which is set to grow from $1.1bn in 2015 to $8.8bn in 2020.

The services offered by the consultancy will depend on the client’s stage of e-commerce development, from early phase sales channel, assets and product pricing strategy to product evaluation, rating monitoring and content strategy.

“Most brands are now seeing that ecommerce is no longer a question of ‘if’ but ‘when’, and find themselves facing different Read full story ›

Source: The Drum