By Michael Feeley

Zest the Agency and Towers Design have agreed a formal merger.

Ben Towers, the 18-year-old founder and chief executive of Towers Design, becomes managing director of ‘Zest Live’ as part of the merger deal, where he will build the influencer, content and social arm of Zest the Agency’s offering. He also takes a seat on the board of directors and will relocate his current Towers Design operation to the Zest offices in Kent.

Towers was recently named at the top of The Times Super Teen Power List and was named as “one of the UK’s most exciting entrepreneurs” by Sir Richard Branson.

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Source: The Drum