By Michael Feeley

Following a successful launch of Zip World Bethesda, the longest and fastest zip line in Europe, last March, Zip World has appointed Weber Shandwick Manchester to promote its latest attraction in Llechwedd, Snowdonia.

Weber Shandwick Manchester’s travel and tourism team will deliver an integrated media and social media campaign to drive ticket sales and put Snowdonia on the map as the zip wire capital of the world.

The new activity centre will allow visitors to fly down 10km of wire in teams of four, reaching speeds of up to 60mph, while taking in some of the UK’s most awe-inspiring scenery.

Sean Taylor, Read full story ›

Source: The Drum