By Tony Connelly

The world’s most followed athlete on social media, Cristiano Ronaldo, will use his reach to help Chinese telecommunications company ZTE grow its business outside of Asia.

The Real Madrid star has signed a one year deal, reportedly worth $4.47m, to become the face of ZTE’s Nubia brand of smartphone as it looks to expand into Europe, North America and Africa.

ZTE’s decision to sign Ronaldo as a global brand ambassador builds on its fast growing sports sponsorship portfolio which recently saw it become a primary partner of both Bundesliga side Borüssia Monchengladbach and Europa League champions Sevilla.

The Portuguese footballer has Read full story ›

Source: The Drum