Posts made in February, 2014

on Feb 27, 2014

O2-owner Telefónica says move will simplify decision-making and cut costs. Read full story › Source: Marketing Week...

on Feb 27, 2014

By Staff Writer In a complex digital ecosystem, programmatic trading offers numerous benefits for advertisers. Here, judges of The Drum Digital Trading Awards, newly launched in 2014, discuss what further push advertisers need to understand the opportunity of this constantly evolving space. Read full story › Source: The Drum...

on Feb 27, 2014

By Angela Haggerty Disruptive technologies will be the trends to watch of 2014 according to Deloitte’s Annual Tech Trends Report, with opportunities across the board to change how industries, business models and organisations operate. Jodi Birkett, TMT partner at Deloitte in the north-west, said: “Disruptive technologies – from wearable devices to cognitive analytics to crowdsourcing – present unprecedented opportunities to reimagine how work gets done, how businesses grow, and how markets and industries evolve. “But they also represent threats – and real challenges on how to balance experimentation for tomorrow with the realities of today. Our report examines how these trends are changing business Read full story › Source: The Drum...

on Feb 27, 2014

By James Swift Invesco Perpetual, the investment management company, is looking for an agency to handle its digital advertising. Read full story › Source: Campaign...

on Feb 27, 2014

By Jennifer Faull Marie Curie’s ‘Real Life Stories’ campaign shows the difference its nurses can make to end of life care in a new campaign rolling out ahead of its Great Daffodil Appeal. Covering TV, radio, and online advertising, the ‘Real Life Stories’ campaign aims to highlight the importance of its nurses by sharing the stories and experiences of those with terminal illnesses who have been cared for by Marie Curie nurses. The stories in the radio and online ads have been narrated by actor Dominic West and appear in the form of a book extract. Meanwhile the TV spot was narrated by Read full story › Source: The Drum...