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Posts made in September, 2014

'Data is stifling creativity'– CMOs from Allstate Insurance, Mondelez & Dell discuss integrating data into communications

on Sep 30, 2014

By Jennifer Faull Creativity is being stifled by data and marketers must find a way of pulling better insights, according to a panel of chief marketers and CEOs at Advertising Week New York. During the ‘What keeps CMOs up at night?’ session, Bryan Jones, vice president of marketing at Dell, said that he found data could be stifling to creativity to the point...

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“Data is stifling creativity”– CMOs from Allstate Insurance Company, Mondelez & Dell discuss integrating data into communications

on Sep 30, 2014

By Jennifer Faull Creativity is being stifled by data and marketers must find a way of pulling better insights, according to a panel of chief marketers and CEOs at Advertising Week New York. During the ‘What keeps CMOs up at night?’ session, Bryan Jones, VP marketing at Dell, said that he found data could be stifling to creativity to the point where in certain...

Read More